The Pounce Program costs US$600. However, if you join before June 30, 2025, you will receive a 20% discount, reducing the fee to US$500. This fee includes lifetime access to the community-led courses.

Yes, we are offering 10 free passes for qualified brands. To qualify, your brand must meet the following criteria:

• Brand Presence: Your brand has or had a presence in Hong Kong, Singapore, or Malaysia within the last 3 years.

• Product Innovation: Your product must showcase a distinctive innovation—whether in design, sustainability, or a unique formula tailored to the pet industry. This innovation will be reviewed by a panel of industry experts and influencers with extensive experience in testing various products and brands in Asia.

Pounce is designed for brands looking to leverage digital-led strategies for social proof and engage with customers through innovative marketing approaches. It’s ideal for brands that want to expand into new markets, particularly in Asia.

Pounce helps pet brands navigate the challenges of entering new markets, managing distribution, and keeping costs under control.

​

Market Differences: Each market has unique preferences. For example, Hong Kong and Singapore pet owners spend more on smaller dogs, while Malaysia is mostly a cat market. Pounce helps you adapt your products and marketing to fit local needs.

Avoiding Reliance on Distributors: Relying only on one distributor can be risky. If they stop carrying your products, your brand could suffer. Pounce encourages a mix of online sales, distributors, and retail, so your business is protected.

​

Controlling Costs: Entering new markets can be expensive, with logistics, marketing, and unexpected fees like customs clearance. Pounce provides guidance to manage these costs, helping you grow without overspending.

• Competitor Pricing & Market Thesis Reports to assess your brand’s positioning and guide post-program investments.

• Cornetto Cone Strategy Deployment for targeted market entry and growth.

• 3PL Costs covered for shipping to designated markets (brand covers initial shipping).

• Immediate e-commerce listings and participation in marketing campaigns across 3 key Asian markets.

• Access to community-led courses on digital sales, distribution, and brand building in Asia.

The Pounce Program grants access to Hong Kong, Singapore, Malaysia, and other markets like the United Kingdom, as activated from time to time.

The program runs for 6 months or until your inventory is fully utilized in our marketing campaigns, whichever comes first. Additional terms and conditions will be outlined in the contract.

No, you will receive the Market Thesis and Competitor Report as part of the Pounce Program. The exact timing will be clarified in your agreement upon onboarding, and the program may conclude earlier depending on specific conditions.

Brands joining Pounce can leverage Algo’s network in Hong Kong, Singapore, and Malaysia. Once onboarded, brands can ship their Sampling Inventory to an Algo-designated 3PL to start the campaign, gaining insights and community feedback.

​

Key Terms & Conditions:

• Brand owners cover shipping costs to the 3PL.

• Inventory must have a shelf life of at least 18 months.

• A maximum of 5 SKUs and 0.25 CBMs can be shipped.

As a brand partner, you will need to:

​

• Ship Sample Inventory to an Algo-designated 3PL

• Ensure the inventory meets quality and packaging standards

• Provide intellectual property rights for the duration of the program

• Share product and marketing materials, including historical sales data and branding guidelines

Algo's digital-led strategy helps select five SKUs based on their potential for social media awareness, immediate results in terms of appeal or palatability, and popularity with pets, ensuring strong traction and engagement with customers.

The brand owner is responsible for the shipping costs of the Sample Inventory, including shipment to the designated 3PL partner and any ancillary costs such as customs clearance.

Algo is not just a community of pet brands but a platform that helps emerging pet brands expand into Asia by providing hyperlocal market access services and investment opportunities. It integrates both digital and traditional sales approaches, using social media and digital platforms to generate awareness while ensuring strong product performance across multiple sales channels.

Algo manages online channels while ensuring that a fixed recommended retail price (RRP) is respected. This approach reassures retailers and distributors that their pricing is protected, encouraging them to carry the products without concern over online price competition. By focusing on brand awareness and uplifting the brand, rather than cutting prices, Algo supports both online and offline channels, maintaining harmony between e-commerce and traditional retail partnerships.

Pounce serves as an “entry point” for ambitious emerging brands to maximize the benefits of Algo’s community-powered platform. Once ready, emerging brands can participate in the Validation Accelerator Program (VAP) to elevate their collaborative experience.

VAP is a market access support process offered by Algo to help emerging brand founders execute go-to-market strategies based on the Market Thesis and Competitor Report, using Algo’s proprietary Cornetto Cone strategy. VAP is designed for brands ready to commit resources and efforts to further test hypotheses and build a presence in key markets using Algo’s proven methods to break into the Asian market.

Brands that demonstrate strong growth and traction may be selected for the Co-creation Program, where Algo offers strategic capital investment to deepen the brand’s market presence in Asia.

Please feel free to reach out to pounce@algogroup.io for more information about VAP and the Co-creation Program.