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Investing in Brands.

Our vision is to become Asia’s leading tech-enabled pet brand platform, specialising in the organic growth, management and selective acquisition of pet care, food and related brands. 

Woofs - Pet Brands
Steps for Go-To-Market

Our Unique Strategy.

We use e-commerce data and technology to identify, validate and integrate emerging brands.

Algo at a glance.


Active regions accross 2 continents


House brands


Brands distributed


DTC platforms & marketplaces

Distribution Channels in Hong Kong
Distribution Regions

We’re a consumer-tech platform with a presence in Hong Kong, Malaysia, Singapore and the United Kingdom. We are always on the look-out for growth-minded go-getters who want to be part of a fun and dynamic team to join us in disrupting the consumer products space.

Be A Part Of Our Growing Team

Press Release.

$1 million fundraise

AlgoGroup announces US$1mm seed round and new Launch Programs for Emerging Pet Brands

AlgoGroup, a tech-enabled pet brand platform, secures USD 1 million seed round of funding. The round was co-led by FoundFast and Primest Capital, with investment from notable angels including Thomas Hill (previously Founder of Clicksit before exit to Sorted).

$1 million fundraise

AlgoGroup signs preferred supplier agreement with the parent company of Hong Kong's largest pet supermarket Q-Pets

AlgoGroup partners with ADP Pentagon Pets Limited, prioritizing AlgoGroup's brands in nearly 50 Hong Kong retail stores, expanding market reach.

$1 million fundraise

AlgoGroup and owner of Hong Kong's largest Pet Supermarket Q-Pets, enter into Preferred Supplier Agreement for Collaboration in close to 50 and growing retail stores in Hong Kong

AlgoGroup partners with ADP, enhancing distribution with over 50 retail stores in Hong Kong, expanding brands' access to the high-end market.

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