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Our Strategy.

We have a proprietary process to quickly identify, validate and then integrate emerging brands into our house brand portfolio using e-commerce and technology.


We leverage business data across over 200 pet brands we distribute to identify trending themes.


We work closely with brand partners to validate emerging concepts through launch programs in our active markets. 

Emerging brands get access to
Algo+, a proprietary Platform as a Service, to quickly access our sales channels and join our go-to-market campaigns.


We form deep partnerships with brand partners to integrate brands into our House Brands portfolio.

Each brand benefits from cost, revenue and other strategic synergies

At the core of our validation process is the launch program, which helps emerging brands navigate the increasingly complex and fragmented digital distribution landscape in our active markets. Our objective is to form long term partnerships with emerging brands who have gone through our launch programs.

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